Hi Everybody!
Heart shapes are interesting in terms of cut.
There's so many variations on the actual shape, that some shoppers may refuse well cut stones just because the shape is unattractive to them.

This one is classic- and fairly wide.
There's a nice cleavage, which, as we all know, guys love!



Another thing awesome about it is the size, which as we all know, is important to women.
So we have something for the guys,. and something for the ladies- an equal opportunity cut!

I'm really taken with this one.
It's not cheap. What I mean to say is that there's a general range dealers expect to pay for a given grade. I never want to see cheap stones. Lower priced goods, yes. Cheap stones, no.
So many times the most remarkable Fancy Shape diamonds carry a stronger price tag than a more average stone with the same GIA grade.

Nowadays large, high quality diamonds are getting much harder to come by.
We had a call from a dealer today. They found us in the "Red Book".
This book contains listings of almost every jewelry company in the US- both retail and wholesale.
Anyway, they asked about any G/SI1's we had- in carat plus sizes.
"Where are you?" I asked
"On Sixth street in LA" - that's LA's diamond district.
"I'm not trying to be rude or anything, but why don't you buy them from someone on Hill St?" I asked
"They're too expensive, we thought NY would be cheaper." he says

Well, it probably is on some things- but G/SI1's with GIA VG, or EX cut grades carry strong prices in NY or LA.
When I told him our price, he said- "That's what I have to pay here!"
Welcome to the real world buddy!
Well cut stones are going to be easier to sell, and carry a price that could be 20% higher than something less than spectacular with the same GIA grade.
With fancy shapes in particular, trying to guess what they look like based on the GIA report is totally impossible.

This one has a GIA report only a few weeks old.
I don't expect it to hang around long.....if it's not sold already...

I was thinking the same! The stone is quite attractive.  I like them pudgy! And LOL David on how the size and cleavage is a win win situation for ladies and gents! 

  sam was it you?!  did you cave in?  lol

Nope I'm saving for a brown cushion!

Question about something David said in his last post- that GIA EX/VG cut grades are expensive.  I am confused-  somehow I had the impression that GIA cut grading was most important for round cuts and did not apply as much to fancy shapes.  Is this not right?  I never paid much attention to this when picking a stone- as I have 2 cushions and asscher.  When symmetry and polish are listed as -Good- what exactly does this mean?  Are these stones not well cut?  Thanks for help on this!!