Ok...I said i wasn't coming back, but my HUGE EGO made me come back and post this.
I am sorry, but I was starting to feel like I was watching an episode of "The Emperor's New Clothes" and I was going to have to be the kid that said "HEY EMPEROR, YOU ARE NAKED!"
David, because you are NOT paying me and my HUGE EGO for marketing advice I have to be honest.
I know WM is lovely, and maybe I was frustrated and took it the wrong way. (I posted that against my HUGE EGO's wishes.)
David is a genius and I think he made some waves in the diamond community.
David saw a niche....he sold Fancy Colored Diamonds, YES...but he also saw a
market for the U-V,W-X,Y-Z diamonds that were pretty but getting treated like
the "red headed step child." Up until Diamondsbylauren, it was either
questionable diamond dealers that tried to pass U-V,W-X,Y-Z's off as Fancy
Yellows or people like "Bregg Bruth" that put a fancy setting around them, but just
ignored the fact that they were not Fancy Colored Diamonds.
Yellow diamonds, before Diamondsbylauren, were not for the average person. You
could see fancy colored diamonds in high end stores and in Sotheby's catalogs, but not in a price range that most people could afford.
Soooo, David has the genius idea to take photos to show the world just how
beautiful these U-V,W-X,Y-Z diamonds are.....and it infuriates some of the
vendors on Pricescope. IMO they are totally baffled and jealous. Like brats they fuss and
whine...."BUT THOSE AREN'T FANCY VIVID SO PEOPLE CAN'T LIKE THOSE" but people
had EYES and they could see for themselves in David's pictures that they were
pretty diamonds.
So, in my opinion, David is inspiring people to get the yellow diamond
they have always wanted or never knew they wanted. The vendors on PS and in other jewelry stores don't know what to do with David. David doesn't sell diamonds based on
peoples' insecurities or fears...he sells because he is passionate about
diamonds and he has the ability to capture in pictures what evokes the emotion
that people get when they "see" a diamond on a sunny day.
Diamondsbylaurn F-s with other vendors' GAME. The other vendors take flat dull sterile pictures of
their diamonds and then say "you know my diamond will sparkle, because I have a
computer that tells you so." David sells diamonds because people have EYES. If you
read David's ads you have to say to yourself "Ok, this dude loves diamonds and I
can see by the pictures that they are gorgeous. So if David bought this
diamond, then it is worth selling my bike/car/kidney to buy it."
If there are people out there that like diamonds half as much as I do, they have
some of David's pictures saved to their computers. They have had his pictures
as screen savers and computer backgrounds. When a friend or coworker says "why
a yellow diamond?" do you guys go to
GOOFSOLDMOLD's site or do you go to
Diamondsbylauren?
Last but not least, Diamondsbylauren gets a branded cut diamond. David, I know you are pushed to the limit with time and a growing family....but with my marketing background, it just does not
make sense that anyone would take hours and days to capture the sparkle and beauty of
a .75 carat marquise, but then cut corners on your branded cut.
THIS IS YOUR BRANDED DIAMOND, so these images need to be THE MOST beautiful.
For example, let's look at a branded purse. Anyone can buy a purse. So you can buy a
generic purse from a high volume chain store or you can buy a Chanel for much, much more.
Does this make people want to spend THOU$ANDS on a purse:
or this:
So are there going to be random girls in Iowa, Washington, South GA using this
picture as their screen saver?
OR this one?
For the record this was my screen saver for THREE YEARS!
THREE YEARS, PEOPLE!
I am sure this will be taken down...so its been nice knowing you all.
colored diamonds
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