Hi All! I just wanted to take some time to expand on the Trade-Up policy that we offer here at DBL.
Our trade up policy allows clients to trade in a piece for another at least 2x the original amount. Many companies do not offer a trade up policy at all. We felt the need to do so and found that we could do it and make it work for both us and our clients at the 2x thresh-hold. Every business is run differently and our focus has always been to bring the most beautiful stones at the lowest margins but still remain profitable. We feel we are succeeding! Other businesses may be able to offer trade-ins with a different trade up amount because they have a different focus: perhaps they will only allow you to trade in the diamonds and not the mountings (we do take the mountings as trade ins whenever reasonable), or they charge more for their stones than we do in the first place – and perhaps both of those things and more. Regardless, one thing is for sure: businesses do NOT make policies that only benefit their clients. That would be foolish and financially suicidal. Any business owner that claims otherwise is either being misleading, deceitful or is looking at bankruptcy in the near future.
Trade-in policies are not common place but it was something that we really wanted to extend to our clients. We knew that it would be a great benefit and, while we run a tighter ship here at DBL, we knew we could find a way to offer trade-ins and have it work for both the client and us. It's that simple and we know that many of you love it and have taken advantage of it - and we couldn't be happier for you!
Now, some people might have you believe that 2x the trade in amount is putting the customer at a disadvantage. It has also been pointed out here recently that a rather large and well known design House offers a 2x trade in policy so are they wrong too? Not at all. In fact, that design house takes considerably more in profits from their sales than DBL does, yet we can still offer the same policy and have it work for all involved. Another jeweler may offer a trade-up policy that allows smaller increases but there has to be a trade off somewhere - no business is going to intentionally hurt themselves repeatedly. Honestly, I think most of us would prefer to pay a smaller profit margin for our pieces with the possibility of a 2x trade up, than pay an inflated profit margin for a smaller trade in policy that we may or may not even use. If someone out there wanted to buy a diamond but never wanted to trade up, how would they feel about paying more in profits so that others could benefit from a more liberal trade in policy? Seems a bit..........well........barking. We want to make sure that EVERY client gets a great price - no matter what their future plans may be.
I hope you all know that here at DBL we pride ourselves on customer service. We do everything we can to make our customers happy but, ultimately, you can't please everyone all the time - no matter what. If anyone has any questions or concerns about our trade up policy or any other policy that we have in place, please do get in touch and hear it from the horses mouth - we're always happy to chat!