Good point Squig- who know what the person was lookng at in a 2ct "E" color for $11k in a ring.
Mightg have been treated- who knows!
But the truth is, some very pretty diamonds have EGL reports.
It's not the diamond that's the problem, it's the way it's being represented.
Take a ring like R3975.
If we sent that to EGL they'd probably grade it Fancy Yellow- it does look like a fancy yellow at this point.
That does not change the fact that the diamond was graded U-V color by GIA- and I believe accurately.
For consumers unfamiliar with this EGL discrepancy, comparison shopping by price leads people to those sellers who purposefully advertise inflated grades.
We're selling a U-V for the same price as other sellers are offering "Fancy Yellow" diamonds, if one believes the inaccurate "cert".
Of course, there's many educated people- even some not all that familiar with the diamond business that see right through the scam.
But many of the ones that call are nice people with no time to learn the diamond business- they are just interested in getting a good deal- too bad too sad that often hey spend more than they would for the same item honestly represented.
Someone called today that bought a stone locally. The seller claimed, and appriased the diamond to be "Fancy Yellow".
The buyer had doubts and sent it to GIA themselves- guess what?
It is an S-T color!
This was a good case- they have a money back guarantee, and found us.
Today a really nice person came up to look at rings- and were nice enough to let us know afterwards that they bought a 2ct E color instead of R4384- same price!
When I asked if the E color was graded by GIA the reply was, no.
They're not selling 2ct E color diamonds for $8k on 47th street.
They're selling diamonds certainly worth no more than $8k- and likely worth less.
If they potential client had found a great deal on a GIA graded diamond, I'd have been a little disappointing- but happy for them as well.
This type of thing is more of a challenge.
We're obviously not going to start misrepresenting diamonds- but maybe put more effort into showing what the difference is for consumers.