Star- As you can imagine, we get that question a lot. But the truth is, we simply cannot list diamonds at the prices we do if we had the expense of a store. Chandelier upkeep alone runs in the thousands. (okay that's an exaggeration). That's why you'll see us list a diamond for $10k that would run you $20k or more in a posh store.

But David BUYS inventory for our store. We REJECT a lot more than we buy. So we have to really think it's killer to invest what we do which is millions. And David is REALLY good at buying diamonds. So the important thing is trust in your dealer. Think of all the places that sell diamonds and don't even SHOW A PHOTO AT ALL! People buy them sight unseen all the time from numbers listed on a report! And those places sell diamonds THEY'VE NEVER SEEN.

I do try to go to NY and take handshots of rings to give people a better idea of the diamond and ring.

If you like the photo, you love the diamond.

But if you don't, you can return, you can exchange. You can get your money back. NO questions asked.

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Thanks so much! I appreciate that

Aw shucks kleinkath....we wuv you too!